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A system used by Google to measure the relative popularity of a web page. Developed by Larry Page and Sergey Brin (the founders of Google), this algorithm carefully analyses the link structure of a web page and assigns a page rank to it according to the number of links pointing to that page, as well as the ‘importance’ of the websites that the links are placed on.
A protocol introduced by Google that enables site owners to ‘inform’ search engine bots about the list of urls on a website that are available for crawling and indexing. This is especially useful for sites that contain a large number of dynamic pages (that can only be accessed via user entries and forms) because the use of a google sitemap would make it easy for web crawlers to find these pages and index them.
Punitive measures taken by Google to penalize a website. The term was initially coined in 2006 to describe a radical change in Google Adwords policy that affected a majority of Adwords advertisers.
An assuarance or a promise (usually in the form of writing) that states that specific conditions relating to a product/service/transaction will be met and in the event this goes unfulfilled, the buyer will be compensated accordingly.
Refers to a special advertising strategy that focuses on low-budget and innovative marketing techniques and strategies that have the potential to generate maximum results. The original term was coined by the legendary Jay Conrad Levinson in 1984, in his book titled ‘Guerilla Advertising.’ This particular advertising style relies heavily on unusual promotional tactics, insane creativity and high energy. In other words, guerilla marketing is all about surprising the consumer, making an unforgettable impression and creating a massive social buzz about the product/service in question. Although popular, well-established companies employ guerilla advertising methods from time to time, this style of marketing is perfect for small businesses that need to rapidly reach a larger and wider audience without having to break the bank in the process.
In Internet marketing parlance, the term ‘guru’ is used to describe a person that has achieved considerable success with making money online and who expresses a desire to share his knowledge and show others the path to success too.
An act, artifact or document intended to humorously or maliciously trick/deceive. (Note: This term is frequently associated with computer viruses. Hence, the term ‘virus hoax’ simply refers to a false warning about an upcoming computer virus)
The main introductory/welcome page of a website. (The starting point if you will). This page typically briefs visitors about the purpose of the site and contains a table of contents that leads to the rest of the website.
Sensationalizing and lending something more importance that it actually deserves.
A clickable link that takes you from one web page to another on the internet. A hyperlink can either be in the form of an underlined (usually) blue link or embedded in an image.
