A form of advertising that involves selling goods and services directly to consumers rather than through retail stores, usually via direct mail, telephone selling and door to door selling. One of the main differences between direct marketing and standard marketing practices is that when it comes to the former, the result of a promotion can be easily measured in terms of response rates. Moreover, direct marketing is mostly dependent upon the use of categorized and highly targeted customer mailing lists and databases.

This is a preview of What is Direct Marketing ?. Click here to read What is Direct Marketing ? in full (106 words, estimated 25 secs reading time)

Also known as ‘bridge page,’ or ‘gateway page.’ A doorway page is an extremely poor quality page that is heavily optimized to rank for a keyword. It fails to offer any value to a user and more often than not, cannot even be seen by them because within seconds, they are automatically re-directed to the actual destination they clicked through to visit. Websites that contain doorway pages are severely penalized by search engines and are swiftly removed from the index.

This is a preview of What is Doorway Page ?. Click here to read What is Doorway Page ? in full (104 words, estimated 25 secs reading time)

This particular term refers to a scenario where a prospect fills out a subscription form requesting information from you, then confirms their request to sign up to your list by clicking on a unique hyperlink contained in the confirmation mail sent to their email address. If they do not click on that link, the sign up process is aborted. This is considered the standard practice for virtually all mailing lists on the internet as it ensures recipients are subscribed with their total consent using a proper, working email address.

This is a preview of What is Double Opt-In ?. Click here to read What is Double Opt-In ? in full (113 words, estimated 27 secs reading time)

Downline is a term used in MLM (multi-level marketing). It simply refers to the people you’ve recruited to the MLM program you’re promoting, or those that have joined after you did and whose referrals/sales also generate a substantial revenue for you.

Download the Internet Marketing Dictionary for free now. Hundreds of words defined!

The shipping of products from a supplier directly to the door step of the customer. The retailer or middleman does not figure in this situation, in order to keep inventory and administrative costs to a minimum.

Download the Internet Marketing Dictionary for free now. Hundreds of words defined!

This term generally refers to massive blocks of text within or across several domains that are carbon copies of other content or are very close to matching it. There are two forms of duplicate content – malicious and non-malicious. The latter would include printer-only versions of articles on a website as well as discussion forums. The former occurs when content is purposely duplicated across multiple domains with the sole intention of manipulating search engine rankings and gaining more traffic. This practice is abhorred by the search engines (especially because it provides a poor user experience) and websites containing duplicate content are usually booted out of the index.

This is a preview of What is Duplicate Content ?. Click here to read What is Duplicate Content ? in full (131 words, estimated 31 secs reading time)