A measurement of earnings attained by dividing revenue by the amount of clicks delivered. See Earnings Per Click.
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Blog Archives
What is Back-end Offer ?
Basically, a back-end offer is a product or service you offer to a customer that has just made a purchase on your website. This is a great way to boost your profits further as the customer already trusts you and is in a ‘buying’ mood, so the likelihood of him taking up your second offer dramatically increases.
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What is Banner ?
A banner is an online image-heavy ad designed to invite users to click on it and find out more about the product/service being advertised.
Standard Web Banner Sizes and Styles
Size (pixels) / Style
468 x 60 Full Banner
728 x 90 Leaderboard
336 x 280 Square
300 x 250 Square
250 x 250 Square
160 x 600 Skyscraper
120 x 600 Skyscraper
120 x 240 Small Skyscraper
240 x 400 Fat Skyscraper
234 x 60 Half Banner
180 x 150 Rectangle
125 x 125 Square Button
120 x 90 Button
120 x 60 Button
88 x 31 Button
What is Blackhat Website ?
A website that employs blackhat tactics (unethical and shady techniques that could get you banned by the search engines) for promotional purposes and to gain an unfair advantage over competitors.
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What is Blacklist ?
In Internet marketing terminology, a blacklist is a term given for a list of IP addresses or email addresses belonging to known spammers and hackers. Both individuals and companies can make use of blacklists to protect their websites and filter out unwanted emails.
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What is Blog ?
Also known as ‘weblog,’ a blog is a type of website that is usually arranged in sequential order beginning from the most recent entry (post) at the top of the home page to the oldest entry at the bottom. Blogs tend to be updated more frequently than a typical website and is akin to an online diary. A person may use a blog as their personal journal or to simply talk about their favorite hobby. Businesses too make use of blogs to post company-related news items or to update their customers on upcoming product releases.
What is Blogroll ?
Found on blogs, a blogroll is a list of clickable links to other blogs or websites – usually in the same niche. Blogrolls help authors to establish their authority and expertise in a certain niche/category and build upon their brand in the blogger community.
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What is Branding ?
To understand what branding means, it’s important to first know what brands are. In a nutshell, a brand is the image or idea of a product/service that people can identify and connect with, by recognizing the name, logo or design of the business that owns the image or idea. Branding is when the latter is heavily marketed and promoted so that it is instantly identified by millions of people and connected with a certain company when there are several other competitors offering the same product/service in that niche. Examples of successful brands are Google, Microsoft, Facebook and Twitter.
What is Broad Match ?
This term comes into play when performing keyword research or setting up targeted pay-per-click campaigns on search engine advertising platforms. Broad match usually refers to allowing a pay-per-click search engine to broadly match the keyword you are bidding on with keywords that could be related.
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What is Broken Link ?
Also known as a ‘dead link,’ this basically refers to a hyperlink that is not valid anymore or points to a website that has been moved or deleted.
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