A 3rd party web service/company that acts as a link (intermediary) between affiliates and vendors. Some of the services they offer include reporting tools, tracking technology and payment processing facilities. In addition to this, they also store a database of products and product merchants, usually sorted into different keywords and categories. This way, affiliates can easily look up products/vendors they are interested in promoting.

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This is an automated online program set up by a merchant interested in having affiliates promote his product/service. These programs are free to join (most of the time) and affiliates are typically provided with a wide variety of ads, banners and email copy in order to make it easy to promote the item in question.

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A subsidiary company of Amazon.com, Alexa is a free online service that ranks websites according to the quantum of traffic they generate. Furthermore, the service provides a detailed analysis of a website’s traffic and targeting keywords, in addition to shedding some light on the geographical background of its visitors. These stats are useful for internet marketers that want to research a niche or gather intelligence on their competitors.

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Refers to the clickable text in a link. To elaborate…instead of showing the actual web address, a brief description of the web page being linked to is displayed as a blue link, which when clicked on, leads you straight to the intended destination.

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An article is a page of text published on a website that contains information pertaining to a specific topic. Articles are generally 500 to 1000 words in length. Pages of text that contain a higher word count are usually referred to as a ‘report’ and anything above this is called an ‘ebook.

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A website that publishes and lists articles under various categories. Article directories accept submissions from practically anyone, although there are certain guidelines in place to filter out inferior quality content. Also, you are free to re-publish text found on these directories, so long as you give due credit to the author of the article. Some of the most popular article directories are ezinearticles.com, goarticles.com and articlesbase.com.

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Refers to an automated system that sends out a pre-written message or a series of emails in response to a trigger event. This event could be a new sign up to an opt-in list, an incoming email or a new order for a product/service. You can either install an autoresponder as a piece of software on your own web server for a one-time fee (eg: AutoResponse Plus) or sign up with a company that provides a full-fledged autoresponder service with all the bells and whistles for a nominal monthly fee (eg: GetResponse, Aweber, iContact).

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