Refers to a form of advertising and email marketing where users agree to receive each other’s mails. These messages are usually of a promotional nature.

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A piece of content that is skilfully written to persuade readers to purchase a product or service. A sales letter differs from a standard article in that it contains several unique elements such as an attention-grabbing headline, a list of benefits, bullet point copy, testimonials and a call to action.

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See Sales Letter.

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An advanced computer program that maintains a comprehensive index of billions of pages online. Google, Yahoo and Bing are popular examples of search engines.

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The process of improving and enhancing the quality and volume of traffic to a site by implementing various techniques (both on page and off page) that help boost its ranking in the search results for its targeted keywords.

The web page that a search engine returns featuring results that are relevant to the keyword typed in by the user.

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