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The run-up to the launch and introduction of a new product/service. This period is typically used to generate as much interest and curiosity as possible, so that when launch time finally dawns, there’s a massive demand for the product/service and sales are virtually guaranteed.
An official announcement of an event, launch, invention, performance or any other important and newsworthy item that is issued to online media outlets, in order to create public awareness of the event in question.
Refers to the method used by a business to establish a monetary value for a product/service being sold.
The end result of an idea, method or information. A product could be in 2 forms – physical or digital and typically serves a need or want.
The corodinated introduction of a product into the market. A product launch generally symbolizes the initial point at which prospects have access to a new product.
Intellectual property (including books, music and software) that is not subject to copyright protection and is openly available for everyone to use.
Each and every click a visitor makes, regardless of where it comes from. For example, if someone clicks on a banner ad 5 times within a 15-minute period, from the same IP address, it counts as 5 raw clicks.
A mutual link exchange between two websites. Example: Joe publishes a link on his site pointing to Jane’s site and in return, Jane publishes a link on her site pointing to Joe’s website.
A technique used to automatically direct a user to a different web page than the one they’ve landed on. Visitors often encounter re-direction if the page they’ve stumbled upon has been moved or deleted.
The reimbursement of funds, typically to a consumer that is dissatisfied about a product/service.
