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When a keyword phrase is surrounded by quotation marks and entered into a search engine (eg: “winter jacket”), the results for this keyword appear in this order along with other variations, such as phrases before or after the main keyword. ‘Phrase match’ is a term used to describe this type of scenario.
A form of display advertising online, in which the price of each ad is determined based on the number of pixels it takes up.
A website that is divided into hundreds/thousands of pixels. These pixels are then sold to marketers wishing to advertise their products and services on the site.
A Google Adwords campaign feature that enables marketers to choose specific ad placements where they’d like for their ads to appear on websites that publish Google Adsense ads within their content.
A digital audio recording made available online for downloading to portable listening devices such as MP3 players or iPods.
A collection of opinions on one particular topic, obtained from either a select few or a random group of people, for the purpose of measuring/analyzing public response to that topic.
An additional browser window that pops up (loads/opens up) on top of the web page you are currently viewing. Pop-ups usually feature subscription boxes for newsletters or ads promoting various products/services.
In Internet marketing parlance, PR could stand for a couple different things:
