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The ‘natural’ listings that feature in the main body of a search results page, separate from the paid listings found at the top and right hand column of the page. The results displayed in the main body are not paid for and are typically ranked by a search engine based on their rankings algorithms.
See One-Time Offer.
Hiring another person or team to work on a time-consuming aspect of your business for a cost-effective, pre-determined fee, instead of having to spend time doing it yourself. This could be content creation, link building, web design, etc. As a result, you’ll have more time to invest in more important areas of your ventures.
Refers to an online advertising service that sends promotional emails from advertisers to its members. These mails contain copy promoting the advertiser’s product/service with a link back to their website/landing page. A member can earn a tiny fee for clicking on the link and remaining on the destination site for a specified time.
See Google PageRank™.
Income you generate from a business even when you are not actively investing time developing and promoting it. Passive income is also referred to as ‘residual income.’
Refers to an online advertising model where an advertiser is billed according to the number of clicks his ad generates. Pay per click advertising is commonly known as ‘PPC’ and sometimes called ‘cost per click advertising.’
The service that completely automates the process of payment transactions between buyers and vendors. A payment processor processes, verifies and accepts/declines credit card transactions on behalf of sellers via a secure online payment gateway form.
PDF is an abbreviation for Portable Document Format – a hugely popular multi-platform file format created by Adobe Systems that provides a superior electronic image of text, graphics and formatting – and that looks the same regardless of whether it’s viewed on a Mac or a PC.
The unique link of a specific article or blog post on web page/forum/directory. Also referred to as ‘permanent link.’
