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Refers to a feature found in the set up of an pay-per-click campaign that enables you to prevent your ads from showing up for certain keywords. For instance, if you are promoting beach balls, adding the negative keyword [ball gowns] would prevent your ad from showing up on search results relating to ball gowns.
An online discussion group consisting of several articles and user-created posts on a specific subject. Newsgroups are found within the Usenet system and can be accessed only via news readers.
A useful, informative and content-rich publication sent to a list of subscribers on a regular basis, usually via electronic mail.
Niche marketing is the focus of marketing and advertising efforts on a very specific segment of a more general category. For example, ‘car insurance would be a niche market inside of the more general subject of ‘insurance’.
Advertising and marketing strategies performed outside of your own website in order to boost its rankings in the search results.
Refers to the use of offline promotional methods such as newspapers, flyers, TV spots and billboards to market one’s business.
On-page SEO refers to all of the techniques utilized in the design and development of a site (with a special emphasis on the quality of the content and strategic keyword placement), in order to increase its ranking in the search engines.
A clever marketing tactic used to increase sales by offering an incentive to customers that have just made a purchase, to spend more money on another (usually related) product/service that’s offered one-time only.
In Internet marketing terms, opting-in refers to a person subscribing to a list and giving a business permission to send him mailings (both commercial and non-commercial) on a regular basis.
