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In an Internet marketing context, a lead refers to a potential consumer – a targeted prospect that expresses a keen interest in your products/services by subscribing to your ezine, filling out a form or survey, signing up for your webinar, etc. A stream of quality leads are typically generated through a direct response to advertising efforts or via referrals of existing customers.
A lead capture page, also known as a squeeze page, is constructed for the purpose of capturing a lead. Generally specific tactics are used to entice a user to give their name and email, such as a giveaway.
The process of collecting names and contact details of prospects that express an interest in a product/service, so they can be sent further information with the hopes of converting them into paying customers.
The clever concealment of a link so it doesn’t display the actual destination URL the user is sent to when the link is clicked on.
Refers to the practice of exchanging links with other websites, usually in the same niche. It works by publishing another site’s link on one of your web pages and in return, they place a link on their site that points to your website. This method is also called ‘reciprocal linking.’
A link farm is a website (or several websites) created solely with the intention of increasing the link popularity of another web page by boosting its total number of backlinks. And although a link farm may look like just another regular website in terms of appearance, the majority of its content mostly consists of hyperlinks to other sites.
Refers to the number and quality of links pointing to a web page. Popular, well-established sites tend to have a large volume of these links, while new, little-known sites have very few in comparison.
The process of placing your link on another site that when clicked on, points back to your web page. The reverse of this method could also be called linking, i.e. publishing a link on your own site that leads to another website.
Refers to a mailing list of hundreds/thousands/millions of people that subscribe to a periodic online newsletter/ezine on a particular subject.
A long tail keyword consists of 3 or more words. Here’s a quick example of a long tail keyword: Teen batman halloween costume.
