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Regarded as the golden rules in copywriting, AIDA stands for attention, interest, desire and action. Simply put, these are the 4 main building blocks upon which profit-pulling sales copy is constructed.
Also known as cost-per-action marketing. See Cost Per Action.
An abbreviation used to indicate cost per thousand ad impressions. Most online advertisement slots are sold on a CPM basis, in which the price is determined according to 1000 impressions.
