A public service announcement or PSA is a film, radio or Internet-delivered message that is submitted to the media (or uploaded to the Internet) in order to benefit the general public. Unlike a press release that promotes your business, brand, products and services, a PSA typically provides general safety tips, such as fire, flood and hurricane preparedness, for the purpose of helping others. If you hope to create catchy public service announcements that always perform as planned, keep the following tips in mind the next time you have an important message to share.

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