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Imagine hosting webinars that always fill to capacity and that have your participants clamoring to buy your latest offer the moment you finish the Q&A. That can happen if you learn how to choose a webinar topic that gets your audience truly excited. To help you out, here are a few tactics that you can employ right now to help you select a webinar topic that gets your prospects moving in their seats with anticipation.
1. What’s Hot In Your Industry?
Are you tired of putting your heart and soul into your webinars and webinar marketing only to end up with little to show for it? If so, you’re not alone. Many beginner webinar engineers end up feeling frustrated after their first webinar goes live. They have such high hopes in the beginning. They plan everything perfectly, they practice until the material is permanently ingrained in their heads and they even put safeguards in place to make sure no hang-ups interrupt the action. This leads up to aggressive webinar marketing, since hopes are still high, and then the webinar goes live. When nobody shows up, that’s the time when most beginners feel like throwing in the towel. Even webinar engineers with a few webinars under their belts can feel frustrated by a bad turn-out. If you want to know why your webinars are not attracting the viewer counts you’re hoping for, it’s time to think like one of your viewers.
With dreams of a packed house and big bucks, you set out to create the perfect webinar. You conducted all your research, both market and competitor, and you studied your subject matter until you came up with a cohesive outline that would flow nicely. You then created your slides and multimedia, practiced your script until you were blue in the face and now you are ready to host your very own, perfect webinar. Now what? Well, now is the time to shoot off a flare, so to speak, to alert your audience that registration for your webinar is open. How do you do that, especially with the market so saturated? Does webinar marketing really work? As many experts can attest to, webinar marketing certainly does work and it’s likely you already know what to do.
