If you haven’t used Twitter for online marketing purposes, you may be missing out on some serious market share. With everyone so focused on Facebook, many people don’t realize that Twitter is not far behind the social giant in popularity and scope. If Facebook can gain your business more exposure and sales, Twitter can do the same, only it might do it better. Let’s take a look at Twitter, how the social platform has changed over the years and how to use it today to take your online marketing efforts to new heights.

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