The social network Pinterest hit the online scene in March of 2010 with a mission to “connect everyone in the world through the ‘things’ they find interesting.” Still, many people didn’t hear about the site until nearly a year later when it was being hailed as the next best thing. Why did Pinterest take so long to catch up with the social networking crowd? For one, there was some confusion in the beginning as to how you could use copyrighted materials. People were getting in trouble for posting media – photos, videos, sound clips or what have you – that didn’t belong to them. Pinterest managed to tackle that problem and today it doesn’t seem to be as much of an issue. That along with Pinterest’s visual-based layout has made it attractive for individuals and businesses alike. Today people use Pinterest for all sorts of reasons. Here are just a few ways businesses are using Pinterest to bring their brands to life.

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