When the goal is spreading your message far and wide, one of the most effective means is through a well-produced public service announcement or PSA. You’ve probably seen PSAs on TV that tell you that drugs are bad or to wear your seatbelt or how to protect yourself during an earthquake, and it’s likely that you learned a little something from each one. That’s the key lesson you’re going to take away today. If you want to learn how to produce public service announcements that always hit their mark, you must offer a message that ‘serves’ your community.

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