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Last week Google accidentally let slip that they will be penalizing AdWords advertisers for slow loading times of landing pages. You can view the Google’s FAQ on this topic here.
(For those not intimately familiar with AdWords, if you are bidding $.05 for the keyword phrase “best keyword ever”, you may have to increase your bid anywhere from $.20 to as much as $10.00 if Google thinks your landing page is too slow.)
For those of you who don’t know: Google periodically cleans house in their AdWords program. They single out websites and assign them a poor “quality score”. These sites hit by this bad score have their minimum bid prices skyrocket to $5 or $10 per click. This effectively bans you from AdWords since most webmasters cannot afford to pay $10 for every click Google sends their way.
Today I was shocked to find Google testing YouTube listings and additional Google products to their regular AdWords area. This could signal big changes ahead for AdWords and possible losses of traffic for AdWords advertisers.
This one change could cost you your online business!
In my video below, I’ll show you what I found and explain what Google has been testing and what these new search results could mean for Google AdWords advertisers:
Just a quick note…
I’m off tonight for San Diego to Howie Schwartz’s online marketing seminar this weekend December 14th & 15th.
The event is titled: “Two Sides Of Traffic Workshop: Adwords Meets Organic”
There are two seminars:
Friday’s event is regarding two ways of driving online web traffic. The first is covering expert level use of AdWords to drive paid online visitors to your website. The second, about using search engine optimization and other traffic “tricks” to bring visitors to your site. So it’s a covering both the free and paid side of traffic generation.
Normally a new website will stick up a default page titled “Hello World!”. It does this to prove that the site is installed and everything is working, only to be manually deleted immediately after. As I hovered over the “delete” button to send this very post to the trash – I paused. After hundreds – maybe thousands – of “Hello World!” posts I have slain in my life, I realized that this title summed up exactly what I wanted to write about.
