In order to make a name for yourself in any niche, you must prove that you have keen knowledge, skills and experience in that particular field and you must prove that you have answers that the rest of the group can benefit from. Essentially, you must present yourself as the authority figure in your niche if you hope to break ground and reach success. Book marketing is a terrific way to make a name for yourself and exhibit your authority over your chosen niche, as long as it’s handled effectively. The following book marketing for the novice guide will help you navigate the complicated system of marketing your book, even when no one’s ever heard of you before.

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