If planned and executed properly, a webinar is one of the most effective ways of promoting your products, services and overall brand. With a webinar, you essentially have your very own captive audience. It’s not like a blog or an online article, or even a landing page where people can come and go as they please. With a webinar, there is a set time and place and your audience members had better show up if they want the goods. It’s exclusive, it establishes you as the go-to person in your field, and it’s a great way to sell out of your inventory once the presentation is complete. Many marketers plan webinars once every few months, and some less often than that. Yet the following will show you that you’ll get much farther and make far more of an impression on your target audience if you host your own weekly webinars.

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