Google’s Conscience

It’s not news that Google is a gigantic conglomerate, whose decisions are financial first and foremost. However, this week marks a big change and a decision which was based on what’s right for mankind, and not money.

This week Google decided they will no longer censor their searches in China.  This decision was made as a result of the extremely invasive hacks they were subjected to this past December. At first, they thought it was one of the more common and annoying hackers just causing trouble. But after thorough investigation it was found that the Chinese government themselves was the culprit. They were secretly and illegally reading gmails of human rights activists in China to get information.

This is a preview of Google’s Conscience. Click here to read Google’s Conscience in full (206 words, estimated 49 secs reading time)

Live Questions About Mobile Advertising

This past week I answered questions about mobile advertising from members of the members only chat as well as the public chat.  There were a LOT of great questions asked. I wanted to post the clip of the answers for you here, in case you’re interested in finding out if Google tracks your calls, how to know if the public is really ready for mobile advertising and how to use mobile advertising to make money with your business.  The rest of the questions and answers you’ll just have to watch the video to find out about!

This is a preview of Live Questions About Mobile Advertising. Click here to read Live Questions About Mobile Advertising in full (99 words, 1 image, estimated 24 secs reading time)

Mobile Advertising and Google: What’s to Come?

MOUNTAIN VIEW, CA - JANUARY 5:  A screen shot ...
Image by Getty Images via Daylife

Here it is…the biggest change in advertising since the 90s.  No hype. This is huge. It’s based on several things that all occurred simultaneously.  And here’s all of it:

1. Last week Google released a service for mobile devices called Click to Call.  It enables the mobile device user to find the service or product they’re looking for using a Google search, then click on it directly to contact the business.

This is a preview of Mobile Advertising and Google: What’s to Come?. Click here to read Mobile Advertising and Google: What’s to Come? in full (196 words, 2 images, estimated 47 secs reading time)

Google AdWords Mobile Predictions Happening NOW

Image representing iPhone as depicted in Crunc...
Image via CrunchBase

I was just talking about this last week on the show, and it looks like today is a big day for mobile advertising!

Google’s really getting serious about mobile advertising.  In November they purchased AdMob, a mobile display ad technology provider, for $750 million.  If you’ve seen skinny horizontal ads at the top of an iPhone app or game, those have most likely been AdMob’s doing.  In the past, AdMob has concentrated on mobile display ads, while Google has focused on search ads.

This is a preview of Google AdWords Mobile Predictions Happening NOW. Click here to read Google AdWords Mobile Predictions Happening NOW in full (399 words, 2 images, estimated 1:36 mins reading time)

Top 3 Adsense Research Tools

Everyone wants to make money with Adsense.  And why not?  It’s free to set it up and has the potential to be an additional source of income for you.  But there’s more to making money with Adsense than just setting up your account and letting it go.  That’s the mistake a lot of people make.  So how DOES one make money with Adsense?

This is a preview of Top 3 Adsense Research Tools. Click here to read Top 3 Adsense Research Tools in full (238 words, 1 image, estimated 57 secs reading time)

Is Adsense Less Profitable Now Than 2 Years Ago?

Bill was asked in his live online show why he uses Adsense less now than he did in 2007, when he posted his infamous and enormous Adsense check in a video on Youtube.  He gave two reasons for the change in how he uses Adsense now.  Watch his reply in the video below.  And stop by BusinessInnerCircle.com Tuesday nights at 6:30 pm PST for lots of training about Adsense, Google, social networks, and many other topics related to online businesses.  The goal?  To make your business more profitable by learning from Bill’s mistakes instead of wasting a lot of time learning things through trial and error.
[FLOWPLAYER=http://media.mcintoshmarketing.com/live/adsense-now.flv,400,325]

How To Tell A Good Affiliate Offer from a Bad One

This was a question from the live chat during my 15 Dec 09 show, and I felt it was an important one so I wanted to mention it here.

“To prevent promoting unethical companies, would it be best to just find affiliate offers through known networks? Any advice on this?”

Yes, I do have advice. Here are a couple tips to ensure you are promoting a good product or service:

This is a preview of How To Tell A Good Affiliate Offer from a Bad One. Click here to read How To Tell A Good Affiliate Offer from a Bad One in full (205 words, 1 image, estimated 49 secs reading time)

Google’s URL Shortener

Google finally gets their fingers into the URL shortener pie.

There are numerous companies who create URL shortener tools. These are tools that take a long url and shorten it so that it fits into a character-limited field like Twitter or a status field in one of your other social networks. They help ensure that your social network messages don’t get cut off, give you more space to say what you want to say, make it easier to forward, share, retweet, etc. without cutting off bits of the long url.

This is a preview of Google’s URL Shortener. Click here to read Google’s URL Shortener in full (161 words, 1 image, estimated 39 secs reading time)

Live tonight: Google is now doing real time search & personal search

Tonight you’ll really want to tune in LIVE to learn about Google’s new features. This week they announced “Real Time Search”, “Personalized Search” & a few other important changes that are literally changing the face of search engine marketing. Tune in LIVE and find out all about it…

Please also Tweet this & tell all your business friends about this very special show! Ask them to join you on the live show:

The show starts TONIGHT at 6:30 PM Pacific Standard Time / 9:30 Eastern. Stop by early & say hi:

This is a preview of Live tonight: Google is now doing real time search & personal search. Click here to read Live tonight: Google is now doing real time search & personal search in full (93 words, estimated 22 secs reading time)

Breaking: New Google Search Results With Caffeine Update

Just a few hours ago Google’s Matt Cutts & the Google Webmaster Central blog announced a top secret project that they’ve been working on for the past 6 months or so. Now you can peak under the hood and see how this project impacts the real search results. I’m guessing this will be a future update rolled out to the public. Now’s the time for you to take a peak and see how your sites have been impacted.

You can see the live search results here: http://www2.sandbox.google.com

This is a preview of Breaking: New Google Search Results With Caffeine Update. Click here to read Breaking: New Google Search Results With Caffeine Update in full (213 words, estimated 51 secs reading time)