Live Questions About Mobile Advertising

This past week I answered questions about mobile advertising from members of the members only chat as well as the public chat. There were a LOT of great questions asked. I wanted to post the clip of the answers for you here, in case you’re interested in finding out if Google tracks your calls, how to know if the public is really ready for mobile advertising and how to use mobile advertising to make money with your business. The rest of the questions and answers you’ll just have to watch the video to find out about!

This is a preview of Live Questions About Mobile Advertising. Click here to read Live Questions About Mobile Advertising in full (99 words, 1 image, estimated 24 secs reading time)

Mobile Advertising and Google: What’s to Come?

: Image by Getty Images via Daylife

Here it is…the biggest change in advertising since the 90s. No hype. This is huge. It’s based on several things that all occurred simultaneously. And here’s all of it:

1. Last week Google released a service for mobile devices called Click to Call. It enables the mobile device user to find the service or product they’re looking for using a Google search, then click on it directly to contact the business.

This is a preview of Mobile Advertising and Google: What’s to Come?. Click here to read Mobile Advertising and Google: What’s to Come? in full (196 words, 2 images, estimated 47 secs reading time)

Internet Marketing Questions Answered

During my live Tuesday night show, I always answer questions asked to me by public in the live chats. This week a lot of questions about internet marketing were asked and answered. And I thought it would be helpful to post that video here for those of you who are interested in answers to any of the following questions:

What is the future of Adwords?

My Adwords account has been under review for two weeks. Is that normal?

What is the future of mobile websites?

This is a preview of Internet Marketing Questions Answered. Click here to read Internet Marketing Questions Answered in full (101 words, 1 image, estimated 24 secs reading time)

Dos and Donts of Recession Marketing

This is one time where it’s VITAL that you don’t follow your instincts. During a recession, it’s common for businesses to cut back their advertising and marketing expenditures. But what you should be doing is the exact opposite.

This has been proven countless times throughout history. According to David Ogilvy, the “Father of Advertising”, “Studies of the last six recessions have demonstrated that companies which do not cut back their advertising budgets achieve greater increases in profit than companies which cut back.” He goes on to say, “In a survey of 40,000 men and women involved in the purchase of 23 industrial products over five years, it was found that share-of-market went up in bad times – when advertising was continued.”

This is a preview of Dos and Donts of Recession Marketing. Click here to read Dos and Donts of Recession Marketing in full (141 words, 1 image, estimated 34 secs reading time)

2010 – The Year of the Internet (aka Online Marketing for Small Business)

: Image via CrunchBase

Think about it, when you’re looking for restaurants, doctors, car repair shops or any of thousands of businesses you’ll need to actually visit, what do YOU put in the search field? Chances are you enter your own town into the search so that you don’t just get a list of places all over the world, right? Right. As a business owner, it’s vital that your company is represented online so that it actually shows up in these searches.

This is a preview of 2010 – The Year of the Internet (aka Online Marketing for Small Business). Click here to read 2010 – The Year of the Internet (aka Online Marketing for Small Business) in full (284 words, 2 images, estimated 1:08 mins reading time)

My New Year’s Resolution

A member on the live show asked me what my biggest New Years resolution was. So here’s my answer, in case you missed it on the show. Here’s to making all our resolutions happen in 2010!

[FLOWPLAYER=http://media.mcintoshmarketing.com/live/resolution.flv,400,325]

Google AdWords Mobile Predictions Happening NOW

: Image via CrunchBase

I was just talking about this last week on the show, and it looks like today is a big day for mobile advertising!

Google’s really getting serious about mobile advertising. In November they purchased AdMob, a mobile display ad technology provider, for $750 million. If you’ve seen skinny horizontal ads at the top of an iPhone app or game, those have most likely been AdMob’s doing. In the past, AdMob has concentrated on mobile display ads, while Google has focused on search ads.

This is a preview of Google AdWords Mobile Predictions Happening NOW. Click here to read Google AdWords Mobile Predictions Happening NOW in full (399 words, 2 images, estimated 1:36 mins reading time)

Top 3 Adsense Research Tools

Everyone wants to make money with Adsense. And why not? It’s free to set it up and has the potential to be an additional source of income for you. But there’s more to making money with Adsense than just setting up your account and letting it go. That’s the mistake a lot of people make. So how DOES one make money with Adsense?

This is a preview of Top 3 Adsense Research Tools. Click here to read Top 3 Adsense Research Tools in full (238 words, 1 image, estimated 57 secs reading time)