Article Marketing Basics Every Marketer Should Know

Out of all the ways to drive traffic to your website, article marketing has to be amongst the most effective. If you can craft engaging, informative and entertaining articles and if you can optimize those articles for the search engines, you’ll enjoy a healthy flow of traffic that never quits. You need to know exactly what to do, however. See, there are some that will tell you that article marketing no longer works. These naysayers will say that the search engines like Google are doing what they can to ensure that article marketing is no longer effective at spreading your marketing message and driving traffic. Article marketing used to work, these Debbie Downers might say, but no longer. Some evens say that article marketing is a complete waste of time. Guess what? They’re wrong.

This is a preview of Article Marketing Basics Every Marketer Should Know. Click here to read Article Marketing Basics Every Marketer Should Know in full (1623 words, 1 image, estimated 6:30 mins reading time)

Proper Keyword Placement Is The Key To Your Internet Marketing Success

Every day, millions of people use search engines like Google, Bing, Yahoo! and many others to conduct billions upon billions of searches for all sorts of things. As an Internet marketer, you hope to focus some of that organic search traffic your way by dominating the search engine results pages in your niche. As any online marketer can attest to, dominating any niche is much easier said than done. It requires extensive keyword, market and competitor research and analysis and it takes a basic knowledge of search engine optimization. And even after all the research and all the SEO, there’s still one more thing to consider: Proper keyword placement. Keep reading to learn the basics of proper keyword placement so that you can outrank the amateurs, novices and even experts who often skip proper keyword placement and then wonder why their rankings are sufferings.

This is a preview of Proper Keyword Placement Is The Key To Your Internet Marketing Success. Click here to read Proper Keyword Placement Is The Key To Your Internet Marketing Success in full (1054 words, 3 images, estimated 4:13 mins reading time)

Tips and Tricks To Increase The Quality Of Your Blog To Gain A Following Online

If you are going to take the time to write a blog, you’re going to want to build up a large following. A loyal readership will make the entire experience worth it. Plus, the more people you can get to read your blog, the more traffic you’ll get to your site and the more attention you’ll drive to your products, services and overall brand. If you hope to keep a successful blog that drives traffic and boosts your business and brand image, follow the following tips and tricks to a T and you’ll soon see how powerful a blog can be for marketing your business.

This is a preview of Tips and Tricks To Increase The Quality Of Your Blog To Gain A Following Online. Click here to read Tips and Tricks To Increase The Quality Of Your Blog To Gain A Following Online in full (880 words, 3 images, estimated 3:31 mins reading time)

E-mail Marketing That Actually Works

E-mail marketing is a terrific way to engage with, as well as build familiarity and trust with your audience. E-mail marketing is not for the lazy, however, or the untrained. This form of online marketing must be treated delicately and with some semblance of planning if you hope to be successful. That’s not to say that e-mail marketing has to be a bunch of boring work. This form of marketing can be exciting and fun, for you and your prospects, customers and readers.

This is a preview of E-mail Marketing That Actually Works. Click here to read E-mail Marketing That Actually Works in full (945 words, 2 images, estimated 3:47 mins reading time)

Getting Web Traffic With Social Media

Without web traffic, your online marketing efforts are going to fall very flat. Lucky for you, there is tons of web traffic out there. With billions of people using the Internet on a daily basis, you only need to funnel a tiny fraction of that web traffic in your direction and you’ll succeed. One of the best ways to funnel this traffic is with social media. Social media is taking the world by storm. Young people, middle aged and elderly alike use social media and this makes it one of the best forms of traffic generation the world has ever seen. The thing is, getting web traffic with social media is much easier said than done. It must be handled very delicately if you hope to succeed. Social media traffic generation rule number one is: Don’t be a salesperson.

This is a preview of Getting Web Traffic With Social Media. Click here to read Getting Web Traffic With Social Media in full (814 words, 3 images, estimated 3:15 mins reading time)

How To Engage In Better Keyword Research

If you hope to dominate your niche with your online marketing efforts, you need to engage in the proper keyword research. Online marketing relies on traffic and much of online traffic comes from the search engines. The search engines want to offer users the very best experience possible. When users search for things using various keyword terms, the search engines want to deliver the most accurate search results that relate to those terms. Whether the result is a web page, a Google places page or a social networking platform, the search result should provide answers to the users most pressing questions. Your job as the online marketer is to make sure that your search results show up when they need to and solve problems like the customer wants. This requires extensive keyword research.

This is a preview of How To Engage In Better Keyword Research. Click here to read How To Engage In Better Keyword Research in full (843 words, 2 images, estimated 3:22 mins reading time)

How To Improve Your Conversion Rates

In the world of online marketing, your goal is conversion, plain and simple. Take away all the elements of online marketing, the search engine optimization, the keyword research, meta tags and alt tags and all the rest and what do you have? You have a potential customer that you are attempting to convert. Converting a prospect may mean different things depending on your ultimate goals. You may be attempting to convert buyers, subscribers or you may just be sending your customers through your sales funnel, but the end goal is the same. This is about conversion and if you want to get ahead in the online marketing game, you need to study exactly how conversions are done. The following tips should help you convert more prospects to bring you more success thanks to your online marketing efforts.

This is a preview of How To Improve Your Conversion Rates. Click here to read How To Improve Your Conversion Rates in full (839 words, 4 images, estimated 3:21 mins reading time)

Google’s Penguin Update

Google recently changed its search algorithm in an affect to weed out spam. At first, the update had no name. Google merely said that it was tweaking its algorithm to help improve search results. It was only later when the blogosphere erupted that Google’s hand was forced and the Penguin moniker was born.

According to Matt Cutts, a prominent Google engineer, “The Penguin algorithm update was designed to reduce web spam, which is when websites try to get a higher search ranking than they deserve by deceiving or manipulating search engines.”

This is a preview of Google’s Penguin Update. Click here to read Google’s Penguin Update in full (854 words, 2 images, estimated 3:25 mins reading time)