Refers to a special advertising strategy that focuses on low-budget and innovative marketing techniques and strategies that have the potential to generate maximum results. The original term was coined by the legendary Jay Conrad Levinson in 1984, in his book titled ‘Guerilla Advertising.’ This particular advertising style relies heavily on unusual promotional tactics, insane creativity and high energy. In other words, guerilla marketing is all about surprising the consumer, making an unforgettable impression and creating a massive social buzz about the product/service in question. Although popular, well-established companies employ guerilla advertising methods from time to time, this style of marketing is perfect for small businesses that need to rapidly reach a larger and wider audience without having to break the bank in the process.

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