Also known as ‘electronic magazine,’ an ezine is delivered via an email or a website. There are paid ezines and free ones and they differ in scope and size, from daily newsletters reaching the inboxes of thousands of loyal subscribers all over the world to irregular news bulletins reaching an exclusive group of targeted subscribers. Business owners make it a point to publish an ezine because it is a powerful and effective communication tool to help build customer loyalty, increase revenue, update clients about products and services and position the company as an authority in their niche.

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