Used in conjunction with keyword research and ppc advertising. For instance, if you’re performing keyword research for a certain niche keyword, it’s important to know the number of times that exact phrase is searched for each month. So if you’re researching the keyword ‘chocolate candy,’ you’ll want the numbers exclusively for this phrase and not for variations such as chocolate cream candy or expensive chocolate candy. This way, you’ll be able to obtain fairly accurate keyword research data for your niche website projects.

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