Also known as ‘bridge page,’ or ‘gateway page.’ A doorway page is an extremely poor quality page that is heavily optimized to rank for a keyword. It fails to offer any value to a user and more often than not, cannot even be seen by them because within seconds, they are automatically re-directed to the actual destination they clicked through to visit. Websites that contain doorway pages are severely penalized by search engines and are swiftly removed from the index.

Download the Internet Marketing Dictionary for free now. Hundreds of words defined!