First off, let’s define spinning. This is usually a technique that you apply to content (eg: an article) in order to create multiple versions that are seen as unique in the eyes of the search engines. Doing it manually by hand is time consuming and tedious at best, which is why content spinners (easy to use software) have been produced to help marketers speed up the task. A popular example of a content spinner would be The Best Spinner. Article spinning can range from black hat where you generate complete rubbish (doing this can get you penalized by Google though) to white hat where each and every piece of content you generate is unique and valuable.

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