Content simply refers to the material on your site, such as text, images, etc.

They say that ‘content is king,’ because ultimately, the quality of the content you publish on your website determines if it is a success or a failure. If the content on your site is not unique and is poorly written and structured, not only will it put off visitors and prompt them to click away, your rankings in the search engines will also dip. Hence, producing top notch content is of paramount importance. One way to do this would be to write it up yourself. However, if you don’t really fancy sitting down and putting pen to paper (or fingers to keyboard!), you can easily outsource it to a competent ghostwriter. The end goal should be to provide superior quality content that satisfies both human beings as well as search engine robots.

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