Classified ads are a very common offline advertising method. That’s not to say they are not popular online; in fact, Craigslist is one of the most trafficked websites on the planet, regularly attracting thousands of visitors per day from all over the globe. A classified ad consists of a few lines of text with either a telephone number, email address or a link to a website at the bottom. Sometimes, online classified sites allow users to attach images to their ads. Users are also given the option of utilizing bold fonts and colors and bullet points to ‘dress up’ their ad and make it stand out from the sea of classified ads on display. However, this particular feature is generally reserved for those that are willing to pay a higher price to publish their ad.

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