The New Year is almost upon us and it’s being billed as the year of the consumer. People are using the Internet more than ever before and they’re doing it from mobile devices that allow them to interact, surf, leave reviews and anything else on the fly. If you don’t fine tune your online marketing efforts, you could get left behind. You could find yourself surpassed by your competitors and your customers aren’t going to stick around if you keep up with the same old same old. The following online marketing updates will help you streamline your operations in preparation for the year 2013.
Category Archives: Online Marketing
Running A Local Marketing Campaign For Your Small Business
A local marketing campaign is ideal for any business that relies on a local customer base. Flower shops, medical and dental offices, veterinarians, retail stores – these are just a few examples of small businesses that may require a local marketing focus. Regardless of what type of business you run or plan to run, the following steps will give you a good head start on your first local marketing campaign.
You Don’t Need a Website – But It Helps
What Your First Company Press Release Should Cover
Sitting down to write your company’s first press release is never an easy job to undertake. You might be excited about writing one, but it’s only when you’re confronted by that blank white page that your mind goes blank. Not to worry. In this article, we are going to cover the basics of how to write your company’s first press release so that it’s perfect for publication. It shouldn’t have to be mentioned, but to begin you should have extensive knowledge of your company and any recent ‘newsworthy’ events. Once you have that, you’re ready to get started.
Everything You Need To Know About Internet Marketing Today
The Internet is constantly changing. That means that if you wish to become an expert Internet marketer, you are going to have to become aware of, and adapt along with these changes. You must also keep up with the other Internet marketers you may be competing with. The following tips will help you keep your competitive edge as you work towards Internet marketing mastery.
Ideas To Replace Your Current Income With Online Marketing
Do you absolutely despise your day job? How would you like to supplement or even replace your income with money you earn using nothing more than an internet connection and your wits to guide you? Sound too good to be true? It’s not, and in fact many people are living that dream right now as you read this. Online marketing has taken the world by storm, but only the dedicated are actually making a living from it. If you want to earn an online income, follow this guide. You’re closer than you think to becoming a successful online marketer.
The Truth About Small Business Local Marketing Success And How To Achieve It
You have a small business and you’d like to spread your message using the Internet. Wise choice. The Internet has become the go-to advertising source for many small to medium sized businesses. Even businesses with lower than average budgets can achieve local marketing success, as long as those business owners follow the exact formula that will lead to that success. Small business local marketing success is not difficult to achieve, rather it requires a lot of consistency and patience. The following tips and techniques will show you just how easy achieving local marketing success can be.
How To Determine If Your Business Will Benefit From Local Marketing
Internet marketing can be as diverse as you want it to be. One single online marketing portfolio might include email, social, paid and video marketing, for instance. What about local marketing? With 97% of consumers turning to search engines like Google to help them find local businesses, products and services, it does seem like an attractive addition to your online marketing efforts. Is it worth it? Does your business need local marketing to succeed or will you just be wasting your time? The following should help you decide.
Oldies But Goodies, A Few Great Offline Marketing Tactics That Still Work
Internet marketing is very popular right now and rightly so. We live in the information age, where most people young or old are jumping online for a variety of reasons. While online marketing can yield amazing results, it is important to remember that people live in the offline world, too. Offline marketing is still effective and should not be left out of your business marketing efforts. While some offline marketing methods are no long as effective as they once were, here are a few that still work beautifully for gaining attention and a positive brand image.
Reputation Management Is Just As Important Offline As It Is Online
Internet marketers often become blinded by anything that happens offline. It’s understandable. As you are focusing on producing great content, connecting with your audience and spreading your online message, it’s easy to become oblivious to the status of your offline reputation. This is why it is imperative for all online marketers to take a step back every now and again to make sure their reputation management is up to par online as well as off.
Online Reputation
The Pros And Cons Of Selling A Product Over A Service When Marketing Online
You’re wondering whether a product or a service would be better for your online marketing efforts. You’re not alone. Many marketers have started out asking themselves this very question. The thing is, the answer isn’t cut and dry. You can’t tell one marketer that a product is better than a service no more than you can tell a marketer that email marketing is more effective than social marketing. It’s all relative and there are tons of variables to consider. Still, you can help your decision making process by thinking about the pros and cons of offering both products and services online. The following points should provide you with the help you require.