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Google has been steadfastly updating its PPC advertising platform and the latest AdWords news should sound promising to online marketers everywhere. The platform has not only added more tools for targeting mobile marketing customers, but it has included a new paid and organic report, cross-account conversion tracking and much more. Here is a rundown of all the latest happenings to occur on everyone’s favorite PPC platform, the Google AdWords network.
Mobile Customer Targeting
The mobile device is now common amongst all age groups. While it would have seemed humorous to learn that a six year old, or a 96 year old for that matter, owned a mobile phone ten years ago, today mobile phone ownership spans all demographics. And with all of those people using mobile devices, it’s only naturally that advertisers would target them. Hence, Google Adwords for mobile marketing was born. To use mobile Adwords in your own business, follow these tips and make sure your customers keep up with your business no matter where on earth they happen to be.
When describing the newly launched AdWords advanced campaigns, Susan Wojcicki, SVP of Google AdWords Advertising said, “We want to provide the best search results for users regardless of where they are and what device they are using.” This statement beautifully encompasses what AdWords advanced campaigns are all about.
The first thing you’ll notice when learning how to use AdWords is that you’ll have the ability to build enhanced campaigns where you’ll have the ability to manage bids across devices, locations and times of the day. You can do all of this from a single campaign using mere bid adjustments.
Every year we anxiously await new Google AdWords updates. Since the ad platform is the search engine’s primary revenue source, we know ahead of time that Google is going to come up with one or more updates that revolutionize online advertising as we know it. For years the search engine giant has been paving the way and changing the world, essentially, when it comes to online marketing. We always want to be on the forefront of any release so that we can get the up-and-up on any advertisers who may be competing against us. We’ll let the cat out of the bag just for you. Just don’t tell anyone. Here are the 2013 Google AdWords updates that are sure to change the business of Internet advertising as we know it.
Congratulations on having the ambition to start your very first Google Adwords campaign. You stand to make a lot of money with Adwords, if you follow the important ingredients for success. To succeed with Adwords, you need patience, research and know-how. If you plan for long-term success, if you really dig into the research to make sure you have the most effective ads imaginable and if you follow in the footsteps of all the Google Adwords experts who have come before you, you will soon be on your way to killing it with your first Google Adwords campaign.
If you want to give your company a professional boost online, you should always have at least one Google Adwords campaign in rotation. If you aren’t currently running a Google Adwords campaign, you may wonder what’s really in it for you. The following will show you just how effective Google Adwords can be at boosting revenue in a very short amount of time.
1. More Exposure
In the world of online advertising, nothing is more effective at traffic generation than pay-per-click marketing. For decades, advertisers and marketers have been searching for ways to deliver targeted ads to consumers. In the past, magazine, newspaper, 
television and radio ads have delivered that content beautifully. Then, the internet came along. Pay-per-click advertising platforms soon followed and advertisers were hooked. Finally, ads can be delivered to consumers in real time and they can be targeted specifically towards the search engine users’ interests. If you’re selling power tools, your ads are going to show up whenever someone searches for electronic drills, nail guns and cordless sanders. However, for PPC marketing to be effective you must learn the basics. The following will help you get your PPC marketing campaign started so that you can get your Internet business off the ground.
If you want to drive crazy amounts of traffic to your website, sales page or any other landing page, you can’t go wrong with a Google Adwords campaign. Actually, that’s only partially correct. Google Adwords is Google’s paid advertising platform. It’s how Google makes its money, for the most part. It can be an effective means for driving serious amounts of traffic to anywhere you wish online. However, it will only be effective if you know exactly what you’re doing. Before you start developing your first Google Adwords ad campaign, you should spend some time familiarizing yourself with the platform and the business of PPC.
Last week I talked about a new super secret AdWords tool that Google has kept closed under lock and key. If you tune in tonight I’ll give you the key! You’ll really want to tune in tonight for my LIVE show…
The show starts TONIGHT at 6:30 PM Pacific Standard Time / 9:30 Eastern. Stop by early & say hi:
http://www.billmcintosh.tv/live
If you are a member of my Business Inner Circle, you should go to:
Have you been retargeted online? What the heck is retargeting? How can it dramatically help you with your online marketing? Find out tonight during my LIVE show…
The show starts TONIGHT at 6:30 PM Pacific Standard Time / 9:30 Eastern. Stop by early & say hi:
http://www.billmcintosh.tv/live
If you are a member of my Business Inner Circle, you should go to:
http://www.businessinnercircle.com/forum/forum/addonchat.php
(If you’re not a member yet, just click the link & sign up… it only takes a minute)
