Businesses that rely on local customers and clients must treat online marketing a tad differently than all the other businesses out there. For example, they’re not marketing on Facebook to clients in Cairo and California. Likewise, they’re not just tweeting to customers in California and New York. Instead, these local marketing businesses are focusing solely on customers that reside in Burbank, California; the ones that work in Kalamazoo, Michigan; and they are looking to gain access only to only those who live and work in Wichita Falls, Texas. Not only must local marketing be treated differently, but local mobile marketing must be considered, as well. Here are the various local and mobile marketing techniques that are rocking the digital world as we speak. Put one or more of them to work in your own business to cause the phone to ring, your email inbox to fill up and to deliver more warm bodies through your business door.
Local and Mobile Marketing Should Go Hand in Hand
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The holidays are almost upon us and so is the busiest shopping day of the year – the ubiquitous Black Friday – where people of all sizes and shapes, creeds and colors scramble off to the mall before the sun even has a chance to think about coming back up. If you haven’t started preparing for Black Friday and Cyber Monday and all the shopping days leading up to the big C, you need to start preparing right now. One of the smartest ways you can prepare is to have your web presence ready for mobile devices of all makes, models and screen sizes. The world has gone mobile and even though a ton of mobile devices will be given as gifts this year, the mobile device will likely be your customers’ vehicle of choice for browsing your store and making a purchase. If you haven’t started 
Google recently held its annual education conference in San Francisco, but it was the conference named Learn with Google that particularly stuck out during the packed and fun-filled event. The Learn With Google full-day seminar gave participants unprecedented access to some of Google’s smartest minds. Several of the sessions presented throughout the day focused on mobile marketing and how to gain prominent attention and rankings in a multi-screen world. If you want to improve your 
Is it starting to seem like every business has a mobile app except yours? If so, it’s time to start planning one. With smartphones as popular as they are today, it just makes sense to imitate a mobile marketing campaign to target all of those now fully-connected people on the go. Get your marketing team to put their heads together so that you can come up with one or more mobile marketing apps that blow the competition out of the water. To ensure success, here are six best practices that will help you more effectively do mobile marketing with apps. 
As an online marketer, you should always be looking for ways to tweak your campaigns as new technologies are released and as new techniques are developed. This is especially true for your mobile marketing campaigns as we are on the verge of a mobile marketing revolution. Mobile is set to overtake regular computing by 2015 and you can remain on the cusp of innovation by attempting to tweak your mobile marketing campaign according to the latest breakthroughs. One of these breakthroughs that is set to hit stores next year is the Braille smartphone. If you want to keep in the good graces of your customers, particularly those customers that are visually impaired, you may want to begin thinking about a Braille mobile marketing campaign. 
