Author Archives: Bill

Getting Web Traffic With Social Media

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Without web traffic, your online marketing efforts are going to fall very flat. Lucky for you, there is tons of web traffic out there. With billions of people using the Internet on a daily basis, you only need to funnel a tiny fraction of that web traffic in your direction and you’ll succeed. One of the best ways to funnel this traffic is with social media. Social media is taking the world by storm. Young people, middle aged and elderly alike use social media and this makes it one of the best forms of traffic generation the world has ever seen. The thing is, getting web traffic with social media is much easier said than done. It must be handled very delicately if you hope to succeed. Social media traffic generation rule number one is: Don’t be a salesperson.

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How To Engage In Better Keyword Research

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If you hope to dominate your niche with your online marketing efforts, you need to engage in the proper keyword research. Online marketing relies on traffic and much of online traffic comes from the search engines. The search engines want to offer users the very best experience possible. When users search for things using various keyword terms, the search engines want to deliver the most accurate search results that relate to those terms. Whether the result is a web page, a Google places page or a social networking platform, the search result should provide answers to the users most pressing questions. Your job as the online marketer is to make sure that your search results show up when they need to and solve problems like the customer wants. This requires extensive keyword research.

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How To Improve Your Conversion Rates

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In the world of online marketing, your goal is conversion, plain and simple. Take away all the elements of online marketing, the search engine optimization, the keyword research, meta tags and alt tags and all the rest and what do you have? You have a potential customer that you are attempting to convert. Converting a prospect may mean different things depending on your ultimate goals. You may be attempting to convert buyers, subscribers or you may just be sending your customers through your sales funnel, but the end goal is the same. This is about conversion and if you want to get ahead in the online marketing game, you need to study exactly how conversions are done. The following tips should help you convert more prospects to bring you more success thanks to your online marketing efforts.

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Google’s Penguin Update

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Google recently changed its search algorithm in an affect to weed out spam. At first, the update had no name. Google merely said that it was tweaking its algorithm to help improve search results. It was only later when the blogosphere erupted that Google’s hand was forced and the Penguin moniker was born.

According to Matt Cutts, a prominent Google engineer, “The Penguin algorithm update was designed to reduce web spam, which is when websites try to get a higher search ranking than they deserve by deceiving or manipulating search engines.”

This is a preview of Google’s Penguin Update. Click here to read Google’s Penguin Update in full (854 words, 2 images, estimated 3:25 mins reading time)

The Benefits Of Social Networking

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Social networking has taken the world by storm, but is it really necessary for business? If you want to draw more attention to your business and brand online, the answer is yes. You need social networking, period. There’s no other way around it. The way the Internet is evolving, you soon won’t have an option whether or not to engage in social media. If you do anything online, it will probably find you. That’s how much the world has taken to this media phenomenon. What are the true benefits of engaging in social media, you might ask? Let’s just say that you’ll soon see why so many online business owners choose social networking as one of their prime marketing efforts.

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The Importance Of Long Tail Keyword Phrases

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If you want to rank prominently in the search engines, which will ultimately bring all that coveted organic search traffic to your website, you need to conduct adequate keyword research. Keyword research describes the practice of finding highly-searched-for keywords with low competition. Sounds easy enough, right? It’s not until you actually get into the research part that you see how keyword research can be a little more difficult than it sounds. With all the competition out there, how can you possibly hope to find a keyword or keyword phrase that people are using, but that doesn’t have any competition? The answer is to always go for the long tail keyword phrase.

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Blogging 101

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Blogging is one of the most effective ways to draw attention to your brand online, provided you do it correctly. Sadly, too many people don’t know how to blog properly. Many would-be bloggers think you merely have to relay your thoughts into a well-worded piece and success will come. Successful blogging is a little more complicated than that, but thankfully it’s not too complicated. Stick with the following tips and you’ll soon find blogging success.

Why Blog?

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