Companies who desire an edge over the competition know the importance of marketing software. With so many daily processes involved in the online marketing process, it would require way too many hours in the day to do it all manually. The following must have marketing software titles will keep your company on the edge of innovation allowing you to focus on other aspects of your business at the same time. Try one or more of the following marketing software titles if you want to help your company expand its brand message and get ahead.
Social Media Management
Do you really have time to log in to every social network and update, post and share on a daily basis? Of course you don’t, not if you run a successful business. That’s why it’s best to rely on marketing software to handle your social media activity. Tweet, post on Facebook and manage your conversations as if you were actually logged in. The following software programs are easy to use and are must have marketing software for any business that wants to connect with its audience in a whole new way.
- HootSuite
- Adobe SocialAnalytics
- Sprout Social
- Radian6
- Seesmic CRM
- Buddy Media
Web Analytics
Smart marketers track their click-through rates and conversions, but it’s a little hard to do that without marketing software. The following must have marketing software was chosen for their ease-of-use and their ability to help you track, test and take things to the next level.
- Google Analytics
- Adobe SiteCatalyst
- Crazy Egg
- GoStats
Content Marketing and Blogging
Content rules the search engines now more than ever. In order to remain in the search engines’ good graces, you need to publish regular, high-quality content that your audience loves to pass around. The following must have marketing software will keep your content coming and your audience engaged. These can also help you get a leg up in the search engine results pages, resulting in even more targeted traffic and sales.
- SEOmoz Pro
- Google Webmaster Tools
- SEO Book
- SEOQuake
- Web CEO
- Raven Tools
Pay-Per-Click Marketing (PPC)
If you spend any time learning search engine optimization to further your company’s goals, engaging in PPC marketing is the next logical step. The following marketing software will automate most of your PPC marketing efforts, allowing you to focus on other more important aspects of your business.
- WordStream
- Acquisio
- Clickable
- BoostCTR
- WordWatch
Marketing Automation
Marketing automation makes easy work of lead generation, management and retention. With the following must have marketing software, you can segment leads according to where they are in the buying cycle, you can send targeted emails to certain lead segments and you can nurture leads over time so that they go from prospect to customer in just a few steps. In short, marketing automation is must have marketing software for any business who wishes to remain relevant in today’s day and age.
- Marketo
- HubSpot
- Silverpop Engage
- NetResults
- PlanPlus CRM
Video Hosting Management
Video marketing software will help you publish, host and produce valuable video content for your audience. Nothing engages quite like video and the following must have marketing software will make video marketing a breeze. You don’t even need to be technically inclined or a natural videographer to be successful at using the following selections.
- Vimeo
- Brightcove
- Viddler
- Wistia
- Brainshark
Conversion Rate Optimization
Some call it cheating, some call it gaining an edge. Whatever you want to call it, conversion rate optimization marketing software will ensure that your goals are met and your bottom line expanded upon. The following must have marketing software titles are chosen according to effectiveness and popularity over the following year. If you want higher conversions, more sales and increased revenue, put one or more of these marketing software titles to work.
- Google Website Optimizer
- Adobe Test & Target
- ThomasNet Navigator Platform
- Unbounce
- Visual Website Optimizaer
Crowdsourcing
Smart marketers know that they can’t do everything on their own, even with must have marketing software. When you need a dedicated team of professionals on short notice, or even when you want to hire someone short or long-term, the following marketing software is a must.
- Amazon Mechanical Turk
- oDesk
- Elance
- 99Designs
- Guru
- CrowdSource
- PeoplePerHour.com
Email Marketing
Whether you are using marketing automation or you’re attempting to do it manually, email marketing should always be part of your overall marketing plan. Email marketing allows you to engage in personal communication with your prospective customers, as long as you do everything correctly. The following must have marketing software will help you build targeted email marketing lists and manage those lists so that you turn your subscribers into paying customers. Try one or more of these marketing software platforms until you find one you’re comfortable using over time.
- Constant Contact
- AWeber
- MailChimp
- Vertical Response
- CheetahMail
Content Management Systems (CMS)
Producing regular content can become a problem over time as your content begins piling up. Content management systems make easy work of writing, posting, editing and managing the look and feel of your website. Furthermore, most content management systems are inherently search engine friendly and they make searching for content incredibly easy for your website visitors. The following must have marketing software platforms are easy to implement and use for web marketing and content marketing success.
- WordPress
- Joomla
- Drupal
Conclusion
You now have an extensive list of marketing software programs that can help you manage the day-to-day processes that are involved with your current marketing plan, while allowing you to focus on other aspects of your business at the same time. The above platforms have been tested and work for countless other businesses. In fact, your competitors may be using one or more of the above must have marketing software platforms as we speak.
